Creative arts industry goes beyond music and movies – Amandzeba


Animation on Tuesday, September 28, 2021



Amandzeba Fiifi Smith, Entertainment Expert

Entertainment expert Amandzeba Fiifi Smith instructed the creative arts industry to give equal attention to the fashion industry.

According to him, many in the industry think that the creative arts industry is all about music and movies, “but that’s never true. There are many more people employed in the fashion industry than in film and music. What human being does not wear clothes? Now when you go to offices around the country you will see people wearing African prints and it’s creative. “

Ghanaian fashionista director Osebo the Zara Man noted that many people near and far have always considered Ghanaian fashion and think it is high time to pay more attention to it. “Some of us yearned to be like KKD when we were younger and people still travel from overseas to Ghana just to see it and appreciate its fashion sense.”

“Like him, Osebo has become a new face in Ghanaian fashion. People come from China, UK and US to take pictures with him when we don’t really appreciate his works here.

For him, Ghanaians simply lack understanding and appreciation of what Osebo is doing with his brand here in Ghana. “Ghanaians prefer foreign products to local products and that’s a problem. While foreigners call in to place orders for his business, we in Ghana don’t even sponsor what he does.

In commemoration of World Tourism Day with Happy98.9FM’s Don Kwabena Prah on the political talk show Epa Hoa Daben, he lamented the neglect of tourist sites in the country.

“Over the weekend I went to Lake Bosomtwe and the place was not even inviting. The road to the place is in a state of deterioration and unsuitable for a site visit. If we want to continue and develop our tourism sector, we had better renovate these places, ”he noted.

He called on the government to also appoint the right people to lead the creative arts industry instead of handing over the work to politicians. “They don’t understand the terrain and that doesn’t help us. “

With infrastructure development at the heart of our concerns, he noted, “we also need to develop our infrastructure so that it no longer looks like it was 20 years ago. We need new ideas to change the tourism narrative and we also need critical thinkers who will attract tourists to the country. “


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