DUBLIN, March 28, 2022–(BUSINESS WIRE)–The “Global Print Media Market Report 2022, by Type, Business Model, Application” report has been added to from ResearchAndMarkets.com offer.
This report provides strategists, marketers, and senior management with the critical information they need to assess the global print media market as it emerges from the COVID-19 lockdown.
The global print media market is expected to grow from $305.44 billion in 2021 to $320.07 billion in 2022 at a compound annual growth rate (CAGR) of 4.8%.
The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which had previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities that resulted in operational challenges. The market is expected to reach $366.73 billion in 2026 with a CAGR of 3.5%.
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The print media market includes sales of newspapers, magazines, other periodicals, books, directories and mailing lists, and other works, such as calendars, greeting cards, and related services such as advertising space by entities (organizations, individual companies, or partnerships) that publish print media.
The main types of print media are directories, mailing lists and other publishers, book publishers, newspaper and magazine publishers. Book publisher refers to a company or person engaged in the publishing of periodicals, books, music and the like. The different business models include subscription, advertising and are used in publishing houses, newspaper offices and others.
Asia-Pacific was the largest region in the print media market in 2021. Middle East is expected to be the fastest growing region during the forecast period. Regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
E-book sales are growing rapidly in the established markets of the United States and Europe. E-books generated a higher revenue share than physical print in developed markets such as the US and UK. According to PWC, total revenue for global book publishers will grow at a CAGR of 1.7% over the forecast period. Although the physical book publishing industry continues to contract (-2.8%), this decline is offset by the growth of e-books, which are expected to grow at a CAGR of 11.7% over the next forecast period. Growing consumer preference for digital versions is expected to have a significant impact on the market growth during this period
The coronavirus disease (COVID-19) outbreak acted as a significant constraint in some of the print media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments around the world. COVID 19 is an infectious disease with flu-like symptoms including fever, cough and difficulty breathing. The virus was first identified in 2019 in Wuhan, Hubei Province in the People’s Republic of China, and has spread around the world, including Western Europe, North America and Asia. Measures taken by national governments to contain transmission have led to a drop in economic activity and restricted the movement of goods and services, with countries entering a state of “lockdown”. The outbreak has had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have not been affected or have benefited as they transmit their content remotely through digital channels . The print media market is expected to recover from the shock throughout the forecast period as it is a “black swan event” and not related to any persistent or fundamental market weaknesses. or the global economy.
The rise of social media and the growing volume of consumer data are driving the growth of the newspaper and magazine industry. Newspaper and magazine publishers can gain broad and deep visibility to their consumers, distributors and other stakeholders. Publishers with the digital-first model invest heavily in building internal data and analytics teams. For example, Next Big Sound’s Next Big Book app provides a dashboard for the publishing industry that regularly offers sales information, publicity events, social media, and web trending data for provide a holistic view of book performance. It will highlight the most influential factors such as news preferences, columnist preferences, and genre preferences.
For more information on this report, visit https://www.researchandmarkets.com/r/rgpu4y
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220328005368/en/
Laura Wood, Senior Press Officer
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